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Up until now we’ve always thought of full-service being of higher value than self-service, the trends are changing customer preferences have shifted dramatically in recent years – away from live service and toward self-service.

Write it down. What are the (3) primary challenges you are looking to solve (in prioritized order), what are the (3) primary business outcomes you hope to achieve with this technology investment. Write it down, share it, discuss it, get alignment – then buy.

If you’re heading to Dscoop 9, I will be doing two in-depth sessions with my colleague Chris Reisz-Hanson; one on web-to-print and another on Print MIS.

Jennifer Matt will be speaking at NPOA Owner’s Conference on February 27, 2014 in Ft. Lauderdale, FL.

Web-to-print can be a defensive strategy – implement it where you want to build digital connections that remain no matter what happens with your human connections.

Pushing your sales team out the door with no go-to-market strategy, marketing message, or unique insights to teach the prospects is like putting them at half court and asking them to keep shooting that really poor percentage shot. Solid marketing brings your reps closer to the basket and greatly increases their shooting percentage.

In-plant printers need to invest in web-to-print to maintain their core advantage of “location” – if an online competitor can provide convenient ordering from the desktop, your location in the building now seems to be far away.

Software is a such a big part of our business lives now. Virtually every decision we make has something to do with software. I wish we all stepped back before we signed that next P.O. for a software investment and wrote down all the things that have to be present in order for you to…