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In the online world, everyone is in marketing. Each interaction online is building your brand. Bi-directional engagement has replaced generic outbound marketing – you can’t source it to the few individuals who have a marketing role in your company. Its everybody’s business.

At Dscoop8 next week, we’ll be introducing an informal networking group for software professionals in the print space – the Dscoop Nerd Herd. Join us Friday, Feb 22nd at 3pm in the Dscoop Booth Theatre (solutions showcase)

Lets move the conversation about web-to-print where it belongs – SALES. Printers need to sell solutions, web-to-print enables printers to wrap value added solutions around their printed products.

Both sales/business people and technical people need to change in order to facilitate better communication between them – almost everything we do in business involves some technology. We have to figure out a way to communicate with each other for shared success.

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Wake up, snooze is no longer an option. You need to transition your business online and get engaged with the digital economy. Take one step at a time, but start now.

Excited to be speaking about how web to print can help scale your business and diversify your product offering at the upcoming PSDA Conference in Baltimore, MD – June 4-6