The Latest News

Modern marketing starts with giving, I’m not talking about a sale or a promotion, I’m talking about giving away something of value. Teach your customers something, help them do their job better. Then get permission to market your products and services to them after you’ve gained their trust.

This video features Jennifer Matt talking about Inbound Marketing.

The Lean Startup defines the MVP or Minimum Viable Product as “the version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” Printers can borrow this strategy when executing on software projects.

Learning is different than training. Learning is something you are in control of, most software systems take some effort and your experience a level of frustration before you actually “get it”. At least one person in your company has to “get it” – preferably a few people, they have to want to learn and you...

Assign a leader, not just in theory but in real accountability. Who is going to make sure this project gets across the goal line? There can be no ambiguity in this assignment. Remember – software projects cross many functional areas, make sure your leader can cross those same functional areas!

The W2P Finder doesn’t select a vendor for you; it simple asks that you think through the highest level components of your strategy in the process of your selection.

If you’re heading to Barcelona next week for Graphispag Digital, join me on Friday, April 19 at the Image and Print World. Business Solutions Conference

Wednesday, March 27, 2013 – 1pm Eastern