Modern marketing starts with giving, I’m not talking about a sale or a promotion, I’m talking about giving away something of value. Teach your customers something, help them do their job better. Then get permission to market your products and services to them after you’ve gained their trust.
The Lean Startup defines the MVP or Minimum Viable Product as “the version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” Printers can borrow this strategy when executing on software projects.
Learning is different than training. Learning is something you are in control of, most software systems take some effort and your experience a level of frustration before you actually “get it”. At least one person in your company has to “get it” – preferably a few people, they have to want to learn and you...
Assign a leader, not just in theory but in real accountability. Who is going to make sure this project gets across the goal line? There can be no ambiguity in this assignment. Remember – software projects cross many functional areas, make sure your leader can cross those same functional areas!