We want to be efficient, we want to feel smart. When we hear even the first words of a challenge, we categorize it and start trying to solve it based on our available tool set. This prevents you from a real understanding of the problem. Every print business has a set of technology tools to…
People don’t like change, they need to be led through change because the transition between “how you’ve always done it” and the “new more tech-focused way to do it” can be a river of misery. You have a great sales representative, they found a great client. They bought into the idea of having a web-to-print…
Mistakes are part of our lives and our businesses. Nobody likes to make them, how you react to your mistakes dictates what kind of business culture you’ll create. Software changes are an excellent environment to create a learning culture and avoid a fear based culture. You don’t know. Admit it. It can be liberating (certainty…
When both parties in the print software sales process make assumptions, poor decisions are made. Money is wasted. Time is squandered. Replace assumptions with clarifying questions so you come to a common understanding of the truth. An assumption is a thing that is accepted as true or as certain to happen, without proof. Unfortunately, we…
There are essentially two different worlds we all work in now: offline and online. Commerce, business, and customer engagement are growing in the online channel – are you investing in making your online presence as compelling as your offline one?
Is your productivity suffering because you’re not monitoring your staffing close enough? Beware of Parkinson’s Law.
Your sales team has to be thinking about user adoption of your web-to-print system during the sales process.
How long you’ve been doing “this” doesn’t really say much in the modern world where technology has fundamentally altered just about everything we do.