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We train on presses, we engage with the press vendors. We make sure operators are competent – why don’t we do the same for software solutions (especially Print MIS, production workflow, and web-to-print)? When printers buy a press, they prioritize around training for their operators. The operators engage and ask lots of questions. The printer…

Successful print companies have always been re-investing in their business to remain competitors. Up until now, that investment centered around production equipment and systems. Technology in the form of software will be a primary differentiator moving forward.   For decades, it was easy to spot the growing, cutting edge print manufacturing companies. They were the…

Software is the toolset that enables you to solve the business challenges required to win the print that results from them. Your sales process is going to look like software as the main dish with print as a side dish.   In recent months, I have been involved with many sales pitches to organizations of…

Evaluating software is not a math problem, please don’t count the number of features and award the deal to the highest score. Print software must solve your challenges, in the order of importance to your business. Have you ever looked for a piece of print software, found one and said, “this does everything we need.”…

Too many online order entry tools are discounted because the printer fails to see the value from their customer’s perspective. Don’t let your competitors use your customer experience to replace you. One of the biggest barriers to the implementation and adoption of order entry tools (web-to-print) in the print industry is our inability to understand…

Every software tool sets out to solve a set of problems, all too often the problem is never defined because the sales process focuses on solutions, benefits, and features. Take the time to understand the problem print software solves and most importantly whether you have that problem! Software is the business tool of our time,…

Buy, implement, build – software is part of your everyday business life now. It is the primary tool for all businesses. Last week I attended a conference in Boston. The group gathered in Boston had one thing in common, they all utilized offshore development teams to build software. The group couldn’t have been more diverse;…

Making good software is like building a nice home, it takes multiple resources who are coordinated to deliver on your needs. The more a printer understands the software process, the better they will be at managing it for internal projects or influencing the software roadmap of their vendors. If you want to hear print owners…