Moving from offline to online means you get to monitor your customer’s behavior during the shopping experience. If you’re online today, get the tools implemented to start consuming the clickstream data – its a critical step in building your online business.
In order to truly sell solutions (not just your products/services), you have to be willing to NOT sell when your solution doesn’t fit.
Building anything is a long-term commitment, assembling puzzles (or partnering, borrowing existing technology, etc.) is a strategy that allows you to move into new products and services without a big, long-term commitment. Open up to partnering, give up some control, and get to market to start the real learning.
Asking the customer to change is the wrong question, almost everyone defends the status quo. Looking for ways to make your interactions with the customer more efficient (for the customer) is always a good idea. If you’re not thinking that way, I’m sure your competitors are!