I will be presenting at the NPOA Owner’s Conference next week in Ft. Lauderdale, FL.
My keynote: Web-to-Print Success = Sales + Marketing + Technology”
My keynote will focus on the powerful combination of a solid go-to-market strategy (sales and marketing plan) combined with the right web-to-print technology in order to both protect your current customer base (defense) and win new business (offense).
Technology alone doesn’t do anything (other than cost you money), but when you create an online strategy and leverage the best of web technology, you can start selling solutions to your customers brand logistics challenges in addition to your print services.
It is critical to extend your value proposition beyond the delivery of printed materials.
My breakout sessions (Saturday, March 1, 2014)
- Web-to-Print: Buying & Implementing
- Web-to-Print: Sales & Marketing