Episode 2: Web to Print Target Markets

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Episode 2: Web to Print Target Markets

On The Web and Print Podcast, informal conversation delivers real understanding about the software solutions enabling print ecommerce (web to print). Mobile learning in 10-15 minute increments of engaging conversation about the topics you care about. The anti-PowerPoint approach to building your knowledge base! Hosted by Jennifer Matt and Ruth Jordan. Music by Amit Heri.

2 Comments

  1. Slava Apel on October 7, 2010 at 5:54 pm

    I like what you said. Create an ATM machine. A web to print self service machine.



  2. Jennifer Matt on October 7, 2010 at 6:51 pm

    Slava,

    I love this analogy too because it helps printers understand that taking orders over the web doesn’t have to mean ALL orders. Allow your customers to interact with you in a self service fashion for the orders that make sense. For too long printers have serviced all orders the same, a full service transaction. This is too expensive on your labor pool, create your ATM machine (self service print ecommerce) so you can focus your staff on the more complex orders – the equivalent of a home mortgage.

    Jen



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