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Selecting a web to print solution can be simplified by preparing your strategy before you go shopping, decide who your target market is, what products you want to sell, and how you want the business arrangement to be organized – then ask for a demo.

Selling solutions with printing equipment is a requirement today. Web solutions can help printers drive demand to new devices and offer new print products and services.

Doing business online is enabling your customer to interact with you in a self-service fashion. You have to consciously determine what products and services you want your customer to be able to order (Product Workflows). Listen in to understand what the different product workflows are and how they relate to your offline business.

Determining your online target market is a question you should answer before you go shopping for a web to print solution. Listen in on this casual conversation and understand the differences between business to business (B2B) and business to consumer (B2C), as well as strategies for approaching each market.

Software solutions can be purchased via two different deployment models. Listen in on this casual conversation and understand the difference between licensing software and subscribing to it.