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What is really behind the changes taking place – the tools or the ideas? The tool creators job is to convince you its all about the tools. The reality is – its always been about the ideas. Focus on the ideas and you’ll be forced to think strategically, focus on the tools and you’ll be...

Software solutions can be purchased via two different deployment models. Listen in on this casual conversation and understand the difference between licensing software and subscribing to it.

Whenever you are considering an integration project, start by defining the term “integration” – what it means to you and what it means in reality can be quite different. The term is used to describe a simple one way manual data exchange, all the way through a bi-direction, real-time connection between two systems. Assume nothing...

Perspective requires that you step out of your day to day lives and reflect on where you’ve been, where you are today, and where you want to be tomorrow. The digital economy is forcing us all into a massive transition, come to WhatTheyThink’s Print CEO Forum to gain perspective and think strategically about the future...

Printers instinctively change gears to take orders for different print products offline. The online world needs to mimic this flexibility – the ability to ask the customer only relevant questions pertaining to their desired product or service. Online you can’t rely on instincts or CSR’s, the software has to guide customers through the different procurement...

73% of Americans use the web to find products and services, your customers are online, being online with a static brochure like website doesn’t cut it anymore. Customers expect to be able to engage and transact with you online. Ecommerce matters.

The in-plant is unique because it services what I call a “captured community.” Servicing a captured community online has the main advantage of being seen as part of the community and knowing a lot about the community. Embedding that knowledge into the web to print solution further increases the value of the in-plant.

Targeting consumers is a different game online. You have to understand how these consumers think about your products and services, e.g. what terms will they type in search engines? In addition, because you’re targeting anyone who hits your website, you are now doing business with people you don’t know, unlike B2B where you establish a...