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24

Oct

Should your web to print solution also include your website? Depends on if your web to print solution can deliver on the key aspects of your website: 1) Getting Found 2) Executing on your pull marketing strategy

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19

Oct

Moving your business online requires you to look at markets vs. products. Think of why people are printing, what they are trying to communicate, and to what audience vs. how many, what products, and what printing method.

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17

Oct

Don’t wait for your customers to be pitched by competitors who are offering self-service ordering via a print eCommerce platform – give all your customers this option, but sell the convenience and added value first.

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14

Oct

If you missed the web to print webinar on Wed Oct 13, it is now posted on the WhatTheyThink Webinar Archives. Additional Q&A is addressed in this blog post because we didn’t have time to get to all questions asked during the session.

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12

Oct

Selecting a web to print solution can be simplified by preparing your strategy before you go shopping, decide who your target market is, what products you want to sell, and how you want the business arrangement to be organized – then ask for a demo.

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9

Oct

Web to Print Carnage (defined). The result of a string of purchases of the wrong products or just products that suck which are half-implemented, underutilized or not utilized at all. Move on. Move on. Move on. Learn from your mistakes and let it go.

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7

Oct

Wed Oct 13, 2pm EST. Free Webinar by Jennifer Matt (me). There is a lot of noise about what you “should do” I want to back up and help you understand the context of the changes (analog – digital), (offline – online). Transition = Opportunity. We will then apply this new understanding to what’s working...

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6

Oct

Selling solutions with printing equipment is a requirement today. Web solutions can help printers drive demand to new devices and offer new print products and services.

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