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15

Nov

Print sales is more about the procurement process than the manufacturing process – your sales team should utilize your order entry system as a value add. Your first sale is internal, web to print adoption starts with your resources – especially sales.

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14

Nov

In times of transition, leadership can be more effective taking on the role of coach vs. boss. A coach knows the individual talents of their team and puts them in the best position to thrive – punters are punting, lineman are blocking. Your people in the wrong position can cause a lot of pain.

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10

Nov

Integration is part of almost every software conversation these days, but what does it really mean? When two systems act as if there are one – you have real seamless integration. Most integrations fall very short of this ideal.

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8

Nov

Playing offense can sometimes mean you eat into your existing revenue streams to capture new revenue streams.

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7

Nov

Production workflow starts and ends with your customer – order entry to invoice. When you add solutions like web to print, its a great opportunity to review your workflow to see how the new tool optimizes/changes/removes steps in your process.

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4

Nov

Successful software implementation is about managing change and all the fear that comes with it. Don’t be fooled by long lists of requirements prior to launch, deal with the underlying fear of new processes upfront by moving the project from theoretical to real success as quickly as possible.

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3

Nov

Going online enables you to solve non-print challenges like controlling and distributing marketing budgets and providing centralized brand control. Don’t over simplify going online as just an alternative way to transact – it can be much, much, more.

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2

Nov

Most printers service B2B customers, yet all those customers are potential consumers of print in their personal lives. This podcast explores how you might service both markets by leveraging the relationships you already have.

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