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12

Dec

Transitioning your business from primarily offline to online is more than just buying enabling technology. It impacts everything – one of the most important impacts is on your sales cycle. This is post 2 of 4 examining the sales cycle differences between an offline business and an online business.

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9

Dec

Transitioning your business from primarily offline to online is more than just buying enabling technology. It impacts everything – one of the most important impacts is on your sales cycle. This is post 1 of 4 examining the sales cycle differences between an offline business and an online business.

Read More »

7

Dec

Calculating ROI as it pertains to web to print requires you to take into consideration hard and soft costs. What could your technology resources be doing for your prospects and customers if they weren’t maintaining web apps?

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5

Dec

Buying web to print technology is the easy part – creating an environment for successful transition from offline to online business requires a coordinated change management effort. Don’t forget your people, they need to be sold just as much as the customer!

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28

Nov

Solution selling is about digging around in the problems/challenges of your customers – from their perspective.

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18

Nov

The business of print is about workflow – from order entry to invoice. When you go to purchase a solution for a part of that workflow, make sure you consider the impacts up and down stream.

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17

Nov

Create a strategy before you look for enabling technology – people create strategies, businesses, and processes – technology simply enables their creations.

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16

Nov

Web to print has been narrowly defined as B2C portals with VDP applications, there is a much more valuable definition that is based on self-service ecommerce.

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