Category - Web to Print

22
Aug

Collaborative Print Sales

When sales become more complicated, involving more people on both sides of the equation, you need a team player to facilitate collaboration. A winning sales team is a combination of subject matter expertise and relationship building. If your print company is selling above what I call the “job level,” then the sales process probably involves …

15
Aug

The Impact on the Printer of Software Acquisitions

A disruptive market creates the conditions for acquisitions. This has been happening with printers for years and print software vendors are experiencing the same conditions. As a customer of these products, you must understand the conditions of the acquisition in order to prepare for how it will impact you as a customer of the software. …

8
Aug

Buying Print Software is a Marriage

When you invest in software for your print business, it’s like a marriage because you want to have a healthy long-term relationship with the vendor. Changing software is painful and expensive (like divorces). Did you realize your business was getting married when you made that decision to purchase the print software that is critical to …

1
Aug

Software Tools for Teamwork in Your Print Business

You work with a team. It’s time to upgrade the tools you use to foster more efficient teamwork and better management of the artifacts that are created in projects. Email with attached files doesn’t cut it anymore. We are creating an isolated mess of artifacts that cannot be effectively found or used in the next …

18
Jul

Succeeding in Spite of Print Software’s Weaknesses

A culture of finding ways to optimize software in your business is something you can control. The successful printers will be the ones who are getting the most of their print software tools—mostly by being open to evolving their own workflows to fit the how the software works best. You purchased print software for your …

11
Jul

Innovation with Print Software

The source of our innovation is moving from the production floor to the customer’s mobile device. We are going from the differentiation based on speed, quality, and finishing to differentiation based on solving customer’s data challenges way upstream of the printing press. Software is one of many tools print businesses have in order to innovate. …

27
Jun

Delivering Relevant Benefits in Print Sales

Sales is about catering your company’s solutions to the specific challenges that are relevant to their current situation. There is no better way to lose a prospect’s attention then to talk about subjects that aren’t relevant to them. I was reviewing a PowerPoint presentation the other day in preparation for an important print sales meeting. …

20
Jun

Leadership Is Essential to Web-to-Print Implementations

The transition between sales and implementation of web-to-print systems can be a rough road for the implementation team and the customer. The leadership of the implementation belongs with the printer—all too often the customers take the leadership and run the project off a cliff after spending lots of time and money. Whenever more than one …

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