The Latest News

19
Apr

Clear Communication with Print Software

By Jennifer Matt   Assumption: a thing that is accepted as true or as certain to happen, without proof. We all make assumptions all the time, consciously and unconsciously. Human nature doesn’t like uncertainty so rather than asking clarifying questions, we assume and move forward. This is so dangerous. Question: “Can your Print MIS integrate …

5
Apr

Print Software Execution is the Differentiator

I wish you could just buy the right print software product and it would make you successful. You can’t. Success with software takes your execution. Software doesn’t implement itself, vendors can’t implement it without your active involvement. We spend a lot of time and effort procuring print software (print MIS/ERP, production workflow, web-to-print). When large …

22
Mar

What Makes Print Ecommerce Weird?

Selling print online requires knowledge of how to both accept artwork and deliver print assets to the manufacturing facility. Generic ecommerce firms don’t understand this which can cause printers to spend their time and money educating resources about what makes print ecommerce unique. There are a lot of companies out there that will take your …

8
Mar

The Fear of Launching Print Software

The more effort, money, time, and emotion we put into a print software project, the more fear creeps in before launch. This project matters, maybe I should find one more thing to tweak, one more test to run, one more person to ask their opinion? This can go on FOREVER, don’t let it. Launching is …

5
May

Is Your Goal Happy Customers?

If you’re focus is to make your customers happy then you’re just doing whatever they want, even if what they ask for is stupid. If the customer was always right, they wouldn’t need your expertise. Customers hire you to help them generate business results. Do you know the business results your customers are striving for? …